Our Goal
Our goal is to incorporate quality, integrity, and the best of design in everything we do.
HEIR Meaning
Our goal is to incorporate quality, integrity, and the best of design in everything we do.
Boutique
At HEIR, we are dedicated to clean beauty. We offer a carefully selected collection of clean, high-quality, and eco-conscious products. Our goal is to inspire and empower you to enhance your beauty experience.
Salon
Our hair studio is a sanctuary for true beauty and wholeness. Led by NYC editorial and celebrity hairstylists, we offer expert cuts, styling, and personalized tutorials in an intimate, safe environment.
Meet Our Founder
Gina Guercia
Founder & Master Stylist
Gina Guercia is a master stylist and product developer with over 20 years of experience in the professional beauty industry. Trained at Jacques Dessange and Vidal Sassoon, she began her career at NYC’s Plaza Hotel Salon, working with celebrity clients and on national media appearances. She has since helped create clean, high-performance haircare lines sold at Sephora and Ulta. Inspired by motherhood and a passion for wellness, Gina founded HEIR to redefine beauty—merging luxury, safety, and intention in every detail.
Why Clean Beauty Matters
Clean beauty is more than a trend—it's a commitment to your health and the environment. Our carefully curated products are free from harmful chemicals, synthetic fragrances, and toxic ingredients that can damage your skin and overall wellbeing.
Natural Ingredients
Sourced from nature's finest botanicals and organic compounds.
Safe & Non-Toxic
Free from harmful chemicals, parabens, and synthetic additives.
Skin-Loving
Gentle formulations that nourish and protect your skin's natural barrier.
Eco-Friendly
Sustainable packaging and environmentally conscious practices.
Certified Quality
Third-party tested and certified for purity and effectiveness.
Radiant Results
Visible improvements in skin health and natural glow.